Build collective responsibility for data quality

Maintaining data quality is a whole lot easier when responsibility for critical data is clearly mapped to relevant stakeholders. When you give them the visibility and tools to rapidly respond to issues too, data reliability can be taken to the next level. Synq can help with all this.

Detect Strategy

Align teams around a strong data-ownership model

Responsibility for data quality should be shared both within and beyond your data team. Synq lets you align ownership across engineering, BI analysts, analytics engineers, and business stakeholders. An intelligent alerting system ensures the right people know when to act.


“As a data team you sit so far downstream. Each time someone in the operations team makes an error in a spreadsheet we have to deal with it.“ — How Instabee achieved 5-minute operational issue resolution times?

Paul Flynn
Paul Flynn
Head of Data
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Create an ownership structure in minutes

There’s no more need to go through a soul-destroying tagging process to express ownership of items. Synq can define rules to instantly create an ownership structure in a variety of ways:

By dbt metadata

Tracks data size changes, quickly spotting and alerting on anomalies.

By folder structure

Ensures data growth follows expected patterns, guarding against irregularities.

By smart filters

Checks that data updates arrive on schedule, ensuring timeliness.

360 table monitor

Reduce the burden for data engineers on call

Automatically route relevant alerts about data issues to the right owners, so on-call engineers don’t have to intervene. Say goodbye to tedious on-call Slack triages to find out who was the last modifier for each failed model. Synq also helps you:

  • Understand team dependencies
    Uncover how data flows through teams and their use cases.
  • Route errors back to the data producer
    For faster, more effective resolutions.
  • Notify all relevant downstream owners
    Identify and notify stakeholders about issues that affect their data use cases.
360 table monitor

Get to the bottom of issues without leaving Slack

Relevant, targeted and actionable alerts help team members quickly understand what happened and what to do next.

  • Ensure all details are available in Slack
    No more wading through logs in multiple tools just to find the exact error message.
  • Route alerts to the right teams
    Set up alerting rules for groups of assets in any of your tools – and route notifications to the right team.
  • Prevent alert overload
    Ensure only the people who need to be aware of the data issue are tagged.

Ownership at data-forward companies


“Synq helps us unify errors from all our systems into one place to easily see if issues originate from Redshift or BigQuery, who its owner is, potential root causes, and the downstream impact.”

Data Lead
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“With Synq, we can manage ownership and importance on top of our data quality controls in dbt. This ensures that important issues get acted on fast and frees up time for the data team.”

Tom Slade
Tom Slade
Director of Data & Analytics
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A fully integrated data reliability platform

Our integrations make it easy to work with all the platforms and applications you want to use. We’re proud to be a fully integrated platform for data quality.

Explore integrations


How does Synq work?

Synq is the data reliability platform for teams that own business-critical data. Synq delivers precise anomaly detection, a robust ownership model, incident management and issue resolution for teams that power business-critical use cases.

Is Synq a SaaS-based solution or on-prem?

Synq is a cloud tool (run on Google Cloud) that can be accessed directly through your web browser from anywhere.

How long does it take to get up and running on Synq?

Less than 30 minutes! New Synq customers often can’t quite believe this when they hear it. But the way Synq is architected means you can start using the platform and improving your data reliability in the time it takes to make and drink a cup of coffee.

How does Synq pricing work?

We have three pricing tiers to suit businesses at different stages of their data-reliability journey.

Do you provide platform training or support?

Yes. We’re data experts that love collaborating with and helping data teams. Our support team is here to handle urgent issues. And we offer a consultative service to help you get the most out of the Synq platform. We approach each case looking at business problems, not just tool problems. We help our clients to understand what’s really business-critical, how well it’s working, and how to ensure that any critical impact is prioritized.

Can someone give me a demonstration?

Yes, you can request a demo here (with an actual data expert, not a salesperson). Or if you’re in a rush to find out how Synq works, you can check out our YouTube channel.

How do I get started?

Quickly and easily. After you’ve been assigned a Synq workspace, just follow these steps for the optimal setup.

How often do you update the platform?

Synq continuously innovates and ships quickly so our customers can manage their business-critical data more easily and efficiently. From column-core lineage, to prioritized incident management, to automated alerts that link between incidents and critical data products – where we lead, the market follows.

How secure is Synq?

Absolutely. Synq adheres to SOC2 and GDPR regulations. Our design and operations prioritise security, ensuring the safeguarding of individual systems and information through cryptographic controls. We are hosted on Google Cloud (GCP/Europe) and encryption is applied by default to all data in transit and at rest. (for what its worth, we've been successfully onboarded by a major bank, and we all know how strict they are!)

What is Synq’s data-retention policy?

Customer data is retained for as long as the account is in active status. Data enters an “expired” state when the account is voluntarily closed. Expired account data will be retained for 28 calendar days. After this period, the account and related data will be removed. Check out our data policy here.

How do you get started with the Synq developer API?

The Synq API is available for developers to manage certain functionalities using custom workflows. Synq exposes its API as gRPC services. This means that the API is as easy to use as calling functions from your code.