Tatu Mäkijärvi

Marketing @ SYNQ

Tatu is a B2B SaaS marketing leader with a track record of building world-class marketing, revenue operations and BI teams.

About

Summary:

Tatu has been building marketing, revenue operations and BI teams for the past 10+ years.

M.Sc in Electrical Engineering from Aalto University

Experience:

  • Marketing @ SYNQ
  • VP of Marketing @ Circit
  • Head of Marketing @ Pento
  • VP of Marketing @ Hoxhunt

Topics I write about

AI
Data Observability
Data Quality

Connect with me

Featured articles

The 10 Best Data Observability Tools in 2025

The 10 Best Data Observability Tools in 2025

Discover the top 10 data observability tools shaping 2025. This in-depth guide compares the best platforms for monitoring data quality, preventing data downtime, and scaling trust across your modern data stack. Whether you’re a data engineer, analytics leader, or an executive, this guide will help you find the right solution for your team.

July 9, 2025

The Complete Guide to Data Quality

The Complete Guide to Data Quality

Discover how modern data teams can define, measure, and improve data quality across the stack. This guide covers key dimensions, practical metrics, common pitfalls, and the tools that help you build reliable, trustworthy data products at scale.

June 9, 2025

Guide to Data Observability

Guide to Data Observability

This guide, tailored to modern data & analytics engineers, breaks down the what, why and how of data observability, with practical insights to help you build reliable data.

June 3, 2025

Introduction to Data Products: Everything you need to know

Introduction to Data Products: Everything you need to know

Learn what data products are, why they matter, where to define them, and how to monitor them effectively. An introduction into data products for data engineers, analytics leaders, and modern data teams.

April 23, 2025

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