Tatu Mäkijärvi

Marketing @ SYNQ

Tatu is a B2B SaaS marketing leader with a track record of building world-class marketing, revenue operations and BI teams.

About

Summary:

Tatu has been building marketing, revenue operations and BI teams for the past 10+ years.

M.Sc in Electrical Engineering from Aalto University

Experience:

  • Marketing @ SYNQ
  • VP of Marketing @ Circit
  • Head of Marketing @ Pento
  • VP of Marketing @ Hoxhunt

Topics I write about

AI
Data Observability
Data Quality

Connect with me

Featured articles

Guide to Data Observability

Guide to Data Observability

This guide, tailored to modern data & analytics engineers, breaks down the what, why and how of data observability, with practical insights to help you build reliable data.

June 3, 2025

dbt vs SQLMesh: A Comparison For Modern Data Teams

dbt vs SQLMesh: A Comparison For Modern Data Teams

This guide is designed to help data practitioners, engineers, and decision-makers thoroughly understand the key differences between dbt and SQLMesh.

April 30, 2025

Introduction to Data Products: Everything you need to know

Introduction to Data Products: Everything you need to know

Learn what data products are, why they matter, where to define them, and how to monitor them effectively. An introduction into data products for data engineers, analytics leaders, and modern data teams.

April 23, 2025

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