Research

Hundreds of actionable data quality guidelines

Published on 
August 18, 2025

Inspired by Baymard (a collection of UX best practices), we’ve built dataqualityguides.com. It’s a collection of hundreds of bite-sized guidelines for data quality best practices, from how to design a testing strategy to ownership and incident management.

It’s built on content and learnings from dozens of top data teams at companies such as Monzo, Airbnb, and Voi, SYNQ’s 70-page data product guide, and dozens of curated articles.

There are already more than 100 guidelines, with more to come.

Check it out here: dataqualityguides.com

Here are a few ways you can use it:

  • Search for guidelines – for example, search “testing strategy” to learn more about why you should test in layers, and how to avoid duplicate tests across layers
  • Browse by topics – dig into dozens of guidelines by topic, from Testing & Monitoring to Ownership and Measuring Data Quality
  • Real-life examples – each topic has real-life examples of how companies such as Monzo, Voi, and Airbnb are solving these problems

Building dataqualityguides.com

The guidelines are collected from resources such as SYNQ’s data quality guide, Monzo’s data blog, Airbnb’s data blog, and dozens of articles from data practitioners.

We started by collecting all relevant links and resources, and asked Google’s Gemini to summarize these into bite-sized guidelines across nine topics.

We then fed back through a “Feedback” column guidelines we wanted changed, and with what, and removed guidelines that didn’t meet the quality bar.

Once there were enough guidelines, we looked for real-life examples of how companies in the wild have implemented this through case studies.

We asked Gemini to link these case studies to the relevant topics so you can see how companies approach this in real-world situations.

Browse topics and see real life examples of how the guidelines are implemented

Next up, we’ll continue adding more guidelines and real-life examples. I’ll also add other topics for guidelines. You can already find “Team & Culture” and "Technology & Architecture” with broader guidelines on how to hire a team, run onboarding, and select tools.

Stay tuned at dataqualityguides.com

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